Overview

Freshworks CRM, formerly known as Freshsales, is a comprehensive customer relationship management solution designed to streamline sales and marketing processes. By integrating sales automation, marketing capabilities, and artificial intelligence, it empowers businesses to manage customer interactions effectively and drive growth.

Freshworks CRM’s Key Features

• Sales Force Automation: Automate repetitive sales tasks, manage leads, contacts, and deals, and track sales performance to enhance productivity and close deals faster.
• Marketing Automation: Plan and execute targeted marketing campaigns, track their effectiveness, and nurture leads through various channels to boost engagement.
• AI-Powered Insights: Utilize Freddy AI to gain predictive insights, prioritize leads, and receive intelligent recommendations, aiding in informed decision-making.
• Multichannel Communication: Engage with customers across multiple channels, including email, phone, chat, and social media, all from within the CRM.
• Customization and Integrations: Tailor the CRM to fit your business needs with customizable modules, fields, workflows, and integrate with a wide range of third-party applications.

Who Freshworks CRM is Good For

Freshworks CRM is ideal for:

• Small to Medium-Sized Businesses (SMBs): Its affordability and scalability make it suitable for growing companies seeking an integrated solution for sales and marketing.
• Large Enterprises: Advanced features like AI-driven insights, territory management, and extensive customization cater to the complex needs of large organizations.
• Sales Teams: Tools for lead management, sales forecasting, and performance tracking help sales professionals streamline their processes and improve conversion rates.
• Marketing Teams: Integrated marketing automation features enable the creation and management of targeted campaigns, enhancing customer engagement.

What’s Unique About Freshworks CRM

Freshworks CRM stands out due to its seamless integration of sales and marketing functionalities within a single platform, eliminating the need for multiple disparate tools. The incorporation of Freddy AI provides predictive insights and automation, enhancing decision-making and productivity. Additionally, its user-friendly interface and extensive customization options allow businesses to tailor the platform to their specific needs.

Freshworks CRM Pricing

Freshworks CRM offers several pricing tiers to accommodate different business needs. We recommend the Pro plan as a balanced option for organizations seeking comprehensive features at a reasonable cost:

• Growth: Priced at $9 per user per month (billed annually), this plan includes essential features like contact management, deal management, and email integration.
• Pro: At $39 per user per month (billed annually), the Pro plan offers advanced features such as custom sales activities, multiple sales pipelines, and AI-powered deal insights. We recommend this plan for businesses seeking a balance between functionality and cost.
• Enterprise: Priced at $59 per user per month (billed annually), this plan includes all Pro features, plus additional capabilities like automatic profile enrichment, advanced metrics, and a dedicated account manager.

For the most current and detailed pricing information, it is advisable to visit Freshworks CRM’s official pricing page.